Youth rely on apps, social media to find a match: Survey

The survey found out that mobile apps like Tinder, Happn, TrulyMadly, etc operate relatively on a similar mechanism as matrimonial sites and are specifically designed for dating.

PTI
Lucknow, Publish Date: Feb 14 2018 1:03AM | Updated Date: Feb 14 2018 1:03AM
Youth rely on apps, social media to find a match: SurveyRepresentational Pic

More and more youth in the country are giving preference to location based, free-mobile dating apps and social media tools over matrimonial portals or newspaper ads to find a life partner, says an Assocham survey.

Ahead of Valentines Day, Assocham's Social Media Foundation (ASDF) conducted a survey of about 1,500 people in the age group of 20-30 years at 10 centres including Ahmedabad, Bengaluru, Chennai, Delhi-NCR between January 1- February 10.

Many of the respondents said that a dating/match-making app makes it easier to assess someone based on things like physical appearance, photos, common interests, lifestyle, etc which remains totally private to them unlike profiles on matrimony portals which can also be accessed by parents looking for a match for their children.

The survey found out that mobile apps like Tinder, Happn, TrulyMadly, etc operate relatively on a similar mechanism as matrimonial sites and are specifically designed for dating.

"It comes as no surprise that youths are using such a platform and technology in something as important as finding a life partner," Assocham secretary general, D S Rawat said.

"Dating apps are likely to gain much more popularity and following in the near future as they offer more choice and chances to meet people and connect with them online," he added.

"Though currently it is at a nascent stage and not even worth Rs 500 crore, but with rising number of youngsters across India giving a try to online dating, it will soon become a multi-crore industry," he further said.

Majority (about 55 per cent) of the respondents said they had used a dating app for casual dating, meaningful relationship outside the prescribed norms and traditions. While about 20 per cent said they were using match-making apps as they were more serious about finding a lasting partner.

About 10 per cent said they use these apps to interact socially or for networking in ways other than dating and the rest said they had no idea about such mobile apps.

On being asked as to why they prefer or do not prefer using dating apps, majority of respondents said it is safe and secure as it allows them to maintain anonymity even though it does have the option for full disclosure. 

Latest News

  1. No move to deploy 'Black Cat' commandos in Jammu and Kashmir: Guv Malik
  2. No move to deploy 'Black Cat' commandos in Jammu and Kashmir: Guv Malik
  1. CBI begins probe in Jammu and Kashmir arms licence case
  2. CBI begins probe in Jammu and Kashmir arms licence case
  1. Ram temple row: RSS, BJP do not believe in 'pluralism', says Owaisi
  2. Ram temple row: RSS, BJP do not believe in 'pluralism', says Owaisi
  1. Former UP, Uttarakhand CM N D Tiwari dead
  2. Former UP, Uttarakhand CM N D Tiwari dead
  1. Extending 73rd, 74th amendments direct attack on Art 370: NC
  2. Extending 73rd, 74th amendments direct attack on Art 370: NC
  1. Pak's SC dismisses PML-N leader's petition seeking Imran Khan's disqualification
  2. Pak's SC dismisses PML-N leader's petition seeking Imran Khan's disqualification
  1. Court takes cognisance of Akbar's defamation case, his statement to be recorded on Oct 31
  2. Court takes cognisance of Akbar's defamation case, his statement to be recorded on Oct 31
  1. BJP hits back after Azad says lesser number of Hindu candidates invite him for campaigning
  2. BJP hits back after Azad says lesser number of Hindu candidates invite him for campaigning
  1. Modi's cronyism putting IAF pilots at risk: Rahul
  2. Modi's cronyism putting IAF pilots at risk: Rahul
  1. Ex-BSP MP's son surrenders, arrested for waving pistol at hotel
  2. Ex-BSP MP's son surrenders, arrested for waving pistol at hotel
  1. PDD lineman electrocuted to death in Budgam village
  2. PDD lineman electrocuted to death in Budgam village
  1. Man gives 'triple talaq' to wife via WhatsApp, booked
  2. Man gives 'triple talaq' to wife via WhatsApp, booked
  1. #MeToo movement launched by people with 'perverted' minds: BJP minister
  2. #MeToo movement launched by people with 'perverted' minds: BJP minister
  1. One dead, three injured after bus carrying pilgrims meets accident in Katra
  2. One dead, three injured after bus carrying pilgrims meets accident in Katra
  1. Govt says no threat of discontinuation of mobile numbers issued using Aadhaar
  2. Govt says no threat of discontinuation of mobile numbers issued using Aadhaar
  1. Armed struggle 'only option' to resolve Kashmir dispute: Salahuddin
  2. Armed struggle 'only option' to resolve Kashmir dispute: Salahuddin
  1. 2G Internet service restored in Kashmir capital Srinagar
  2. 2G Internet service restored in Kashmir capital Srinagar
  1. Saudi suspect in Khashoggi case killed in accident: Turkish daily
  2. Saudi suspect in Khashoggi case killed in accident: Turkish daily
  1. Tehreek-ul-Mujahideen militant laid to rest in Awantipora amid pro-freedom slogans
  2. Tehreek-ul-Mujahideen militant laid to rest in Awantipora amid pro-freedom slogans
  1. Internet remains suspended in Kashmir capital for second straight day
  2. Internet remains suspended in Kashmir capital for second straight day
  1. MJ Akbar’s resignation result of women journalists’ courage: Editors Guild of India
  2. MJ Akbar’s resignation result of women journalists’ courage: Editors Guild of India
  1. RSS chief Bhagwat pitches for legally constructing Ram temple
  2. RSS chief Bhagwat pitches for legally constructing Ram temple
  1. Turkish police search Saudi consulate again in Khashoggi case
  2. Turkish police search Saudi consulate again in Khashoggi case
  1. Militant arrested by police in Pattan an innocent student: Tehreek-ul-Mujahideen
  2. Militant arrested by police in Pattan an innocent student: Tehreek-ul-Mujahideen
  1. 116 policemen suspended over 2014 firing in Pakistan
  2. 116 policemen suspended over 2014 firing in Pakistan
  1. Protests rock Kashmir University against killing of student-turned-militant in Pulwama
  2. Protests rock Kashmir University against killing of student-turned-militant in Pulwama
  1. Shutdown, restrictions paralyse life in Kashmir
  2. Shutdown, restrictions paralyse life in Kashmir
  1. Man sentenced to more than 24 years for Texas mosque fire
  2. Man sentenced to more than 24 years for Texas mosque fire
  1. US teenager baked grandfather's ashes into cookies: police
  2. US teenager baked grandfather's ashes into cookies: police
  1. Pre-order iPhone XR in India from Friday
  2. Pre-order iPhone XR in India from Friday
  1. Trump denies cover up allegations, seeks full report on Khashoggi
  2. Trump denies cover up allegations, seeks full report on Khashoggi
  1. Newly-recruited militant killed in brief shootout in Pulwama
  2. Newly-recruited militant killed in brief shootout in Pulwama
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine