Youth rely on apps, social media to find a match: Survey

The survey found out that mobile apps like Tinder, Happn, TrulyMadly, etc operate relatively on a similar mechanism as matrimonial sites and are specifically designed for dating.

PTI
Lucknow, Publish Date: Feb 14 2018 1:03AM | Updated Date: Feb 14 2018 1:03AM
Youth rely on apps, social media to find a match: SurveyRepresentational Pic

More and more youth in the country are giving preference to location based, free-mobile dating apps and social media tools over matrimonial portals or newspaper ads to find a life partner, says an Assocham survey.

Ahead of Valentines Day, Assocham's Social Media Foundation (ASDF) conducted a survey of about 1,500 people in the age group of 20-30 years at 10 centres including Ahmedabad, Bengaluru, Chennai, Delhi-NCR between January 1- February 10.

Many of the respondents said that a dating/match-making app makes it easier to assess someone based on things like physical appearance, photos, common interests, lifestyle, etc which remains totally private to them unlike profiles on matrimony portals which can also be accessed by parents looking for a match for their children.

The survey found out that mobile apps like Tinder, Happn, TrulyMadly, etc operate relatively on a similar mechanism as matrimonial sites and are specifically designed for dating.

"It comes as no surprise that youths are using such a platform and technology in something as important as finding a life partner," Assocham secretary general, D S Rawat said.

"Dating apps are likely to gain much more popularity and following in the near future as they offer more choice and chances to meet people and connect with them online," he added.

"Though currently it is at a nascent stage and not even worth Rs 500 crore, but with rising number of youngsters across India giving a try to online dating, it will soon become a multi-crore industry," he further said.

Majority (about 55 per cent) of the respondents said they had used a dating app for casual dating, meaningful relationship outside the prescribed norms and traditions. While about 20 per cent said they were using match-making apps as they were more serious about finding a lasting partner.

About 10 per cent said they use these apps to interact socially or for networking in ways other than dating and the rest said they had no idea about such mobile apps.

On being asked as to why they prefer or do not prefer using dating apps, majority of respondents said it is safe and secure as it allows them to maintain anonymity even though it does have the option for full disclosure. 

Latest News

  1. Sentry fires in air after observing suspicious movement in Kakapora
  2. Sentry fires in air after observing suspicious movement in Kakapora
  1. Son of BSF trooper dismissed over bad food video found dead in Haryana
  2. Son of BSF trooper dismissed over bad food video found dead in Haryana
  1. India protests Pakistan apex court's order on Gilgit-Baltistan
  2. India protests Pakistan apex court's order on Gilgit-Baltistan
  1. Khardung La avalanche: Governor announces Rs 5 lakh compensation for families of deceased
  2. Khardung La avalanche: Governor announces Rs 5 lakh compensation for families of deceased
  1. Kashmir-bound passengers stranded at Delhi airport, blame carrier for ‘unnecessary delay’
  2. Kashmir-bound passengers stranded at Delhi airport, blame carrier for ‘unnecessary delay’
  1. UNGA president discusses Kashmir with Pakistan FM Qureshi
  2. UNGA president discusses Kashmir with Pakistan FM Qureshi
  1. Abdullahs condole deaths in Khardung La Pass avalanche
  2. Abdullahs condole deaths in Khardung La Pass avalanche
  1. JRL calls shutdown in Gaw Kadal, Handwara, Kupwara areas over massacre anniversaries
  2. JRL calls shutdown in Gaw Kadal, Handwara, Kupwara areas over massacre anniversaries
  1. JeM claims twin grenade attacks in Kashmir
  2. JeM claims twin grenade attacks in Kashmir
  1. Five dead, as many missing as avalanche hits Khardung La in Ladakh
  2. Five dead, as many missing as avalanche hits Khardung La in Ladakh
  1. Army’s ‘remarkable year’ comment over militant killings in Kashmir unfortunate, inhuman: Mirwaiz
  2. Army’s ‘remarkable year’ comment over militant killings in Kashmir unfortunate, inhuman: Mirwaiz
  1. Police nab man stealing from shrine's donation box in Rajouri
  2. Police nab man stealing from shrine's donation box in Rajouri
  1. Militants lob grenade at police camp in south Kashmir’s Shopian
  2. Militants lob grenade at police camp in south Kashmir’s Shopian
  1. Militants lob grenade at CRPF party in Lal Chowk area of Srinagar
  2. Militants lob grenade at CRPF party in Lal Chowk area of Srinagar
  1. Jammu and Kashmir Police issues advisory ahead of R-Day
  2. Jammu and Kashmir Police issues advisory ahead of R-Day
  1. Pakistan SC orders govt to give more rights to people of Gilgit-Baltistan
  2. Pakistan SC orders govt to give more rights to people of Gilgit-Baltistan
  1. Army soldier wounded in explosion near LoC in Rajouri
  2. Army soldier wounded in explosion near LoC in Rajouri
  1. Govt issues J&K GST (Removal of Difficulties) order for e-returns
  2. Govt issues J&K GST (Removal of Difficulties) order for e-returns
  1. Three bodies recovered from Khardung La Pass after snow avalanche
  2. Three bodies recovered from Khardung La Pass after snow avalanche
  1. Forces lay siege to Tral village in south Kashmir
  2. Forces lay siege to Tral village in south Kashmir
  1. New Chief Justice of Pakistan sworn in
  2. New Chief Justice of Pakistan sworn in
  1. Pakistan rules out India's role in Afghan peace process
  2. Pakistan rules out India's role in Afghan peace process
  1. Lolab resident planning to join militancy held with grenade: Kashmir Police
  2. Lolab resident planning to join militancy held with grenade: Kashmir Police
  1. Kashmir Valley braces for heavy snowfall
  2. Kashmir Valley braces for heavy snowfall
  1. Three dead, seven missing as avalanche hits Khardung La Pass in Ladakh
  2. Three dead, seven missing as avalanche hits Khardung La Pass in Ladakh
x
This site uses cookies to deliver our services and to show you relevant news and ads. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.That's Fine